HG: Institutional Context - Paranormal activity

Paranormal activity is a 2007 supernatural horror film written, co-produced, photographed, edited, and directed by Oren Peli. The film budget was 15,000 dollars but the filmed earned nearly  108 million dollars at the U.S box office and a further 85 million dollars internationally making a worldwide total of 193 million dollars.

Production:

• It was produced by two companies: Blumhouse productions and Solana productions
• It had two main producers which were Oren Peli and Jason Blum
• Oren Peli wanted to concentrate on believability rather then action and gore and this is why he used a house for the film to be set in.
• Oren Peli didn't have a complete script so let the actors and the production team improvise when needed to, and with all these ideas portrayed in the film some say this is why it was successful

Distribution:

• Paranormal activity was distributed by Paramount Pictures 
• This came about after the film was shown at Screamfest Horror Film Festival and was a huge hit.
• It was redesigned with some scenes getting cut and the ending changed.
• It was then distributed with a higher budget,  and was released into 42 countries
• It was huge success making 193 million dollars internationally.